Offshoot of the annual ITB Berlin and its sister show, ITB Asia in Singapore, has opened at the Shanghai World Expo Exhibition and Conference.
Around 600 companies, destinations, organisations and travel service provider from nearly 70 countries and territories will be represented in China’s new three-day business to business travel trade show. Around 600 companies, destinations, organisations and travel service provider from nearly 70 countries and territories will be represented in China’s new three-day business to business travel trade show.
The inaugural event has attracted around 600 exhibitors among which 28% are offering MICE products, 34% leisure, 31% corporate and 7% travel technology solutions. More than one third of the exhibitors made their way from all over Asia and China to the first ITB China. Around 40% coming from European countries, 10% from the Middle East and some 10% from the Americas.
Dr. Christian Göke, CEO, Messe Berlin, said: “This is an opportune timing for the tourism industry to seize the prospects offered by China’s vibrant economic growth. ITB China has come at the right time. Our new marketplace for China’s travel industry creates an international platform with a strong focus on Chinese buyers and sellers and covers everything the industry has to offer – MICE, NTOs, business travel, tour operators, OTA’s and travel tech companies.”
Dr. Martin Buck, senior vice president, Messe Berlin; Eduardo Santander, executive director, European Travel Commission; Rungang Zhang, secretary general & vice president of China Tourism Association and Jane Sun, CEO, Ctrip.com, officially opened the first edition of ITB China during a ribbon-cutting ceremony at the Shanghai World Expo Exhibition and Convention Centre.