TUI to strengthen presence in China

TUI to strengthen presence in China

'TUI 2022’ programme includes “winning an additional one billion euros in turnover"

'TUI 2022’ programme includes “winning an additional one billion euros in turnover"

Simon Willmore
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Simon Willmore
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TUI Group’s joint venture with the Chinese CTS Group has been extended by 15 years to 2033.

TUI China was established by CTS and TUI in 2003, and TUI’s current footprint in China consists of offices in Beijing and Shanghai.

At the beginning of this year, TUI Group CEO Fritz Joussen presented the strategic programme ‘TUI 2022’, including “winning an additional one billion euros in turnover and an additional one million customers, focusing on China – and all based on digitalisation”.


Fritz Joussen

During his recent visit to China, Joussen said: “We are seeing new travel trends, in particular among young Chinese travellers.

“For a long time, the focus was on city breaks, culture and shopping. Young Chinese consumers are now discovering ‘Western-style’ sun and beach holidays, sports, wellness and relaxation.

“We already take European tourists to China, while Chinese tourists are travelling to Europe with us. In future, China will be a travel hub within Asia. We are aiming to offer Chinese customers holidays in Malaysia, Thailand or Vietnam the way we are offering travel within Europe for German, French or Swedish customers.”

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