Premier Holidays promotes the Florida Adventure in new campaign

Premier Holidays promotes the Florida Adventure in new campaign

Tactical itinerary with tourist boards promotes destination

Tactical itinerary with tourist boards promotes destination

Tampa Bay, Florida
Tampa Bay, Florida

Premier Holidays is promoting the different experiences on offer in Florida with a new campaign in conjunction with three of the state’s tourist boards.

The tour operator has put together a tactical core itinerary to the state which will enable people to experience the Florida Adventure, encompassing Kissimmee for the theme parks, Tampa for the foodie scene and city life, and Fort Myers for some beach relaxation.

The 14-night fly drive itinerary from £1,599 includes a stay at the Disney Area Executive Home in Kissimmee for seven nights, four nights at Wyndham Garden Fort Myers Beach and three nights at the Barrymore Hotel in Tampa, with car hire throughout, return flights and travel in November 2017. Other accommodation is also available.

Run in conjunction with Visit Tampa, Experience Kissimmee, and The Beaches of Fort Myers and Sanibel, the campaign features materials to help travel agents to promote it.

This includes a themed video which agents can share online and on social media; glossy window posters; and a double-sided A4 trade flyer with product information and suggestions on how clients can spend their time in each destination.

Agents can also benefit from Premier’s booking incentive, receiving between £25-£150 in shopping vouchers for every inclusive Florida booking. The campaign runs until the end of July.

Jill Sayles
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Jill Sayles
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