SIA in Indonesia tourism campaign
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Singapore Airlines and the Indonesian Ministry of Culture and Tourism have a Memorandum of Understanding (MoU) to jointly boost visitor arrivals to Indonesia.
Each will contribute up to a total value of US$250,000 over a three-year period starting from 1 August to carry out joint promotional activities in key markets that contribute to Indonesian tourism namely Europe, North Asia, Middle East, Australia, and the US.
The joint activities are aimed at developing and promoting tourism to Indonesia in conjunction with ‘Visit Indonesia Year 2008’. These focus mainly on promoting the image and awareness of and familiarity with Indonesia, Singapore Airlines, and SilkAir.
The joint activities include participation by Indonesia tourism and travel agencies in international travel trade fairs, educational and familiarisation trips, media educational trips for journalists from key markets to Indonesia, sales missions, consumer promotions, and other special activities.
Huang Cheng Eng, Executive Vice President Marketing & the Regions at SIA said; “We have been partners in promoting Indonesian tourism for many years and I have no doubt that this new MoU will cement our already strong ties.”
Indonesia is aiming to hit seven million foreign arrivals this year.
Comments are closed.