Cathay Pacific, Alibaba Group and Ant Financial Services Group have announced a strategic cooperation to explore a range of initiatives in the Chinese outbound travel industry.
The link-up connects Cathay Pacific with three key businesses within Alibaba’s ecosystem – travel services, cloud computing and payments, as well aiming to customise travel experiences through consumer insights, based on its 507 million mobile active users, and Alibaba’s travel services platform Fliggy.
Cathay Pacific chief customer and commercial officer Paul Loo said: “This is an important milestone for Cathay Pacific and Alibaba Group. Following our flagship store on Fliggy, we are pleased to elevate our cooperation with the largest retail commerce company of the world.
“Cathay Pacific and Alibaba Group have always been focusing on providing premium services to our customers. We believe this strategic cooperation will offer more choices and better user experiences
for travellers in the future.”
Jerry Hu, vice president of Alibaba Group, said: “We are thrilled to have the opportunity to play a role in the next chapter of the digital transformation of a respected international carrier like Cathay Pacific. This collaboration will make significant inroads to demonstrate how airlines can enhance their approach to operations, marketing and customer management by leveraging on advanced technologies.”