Hotel occupancy statistics published by Accor for the holiday December 08-January 09 holiday period have shown that Tasmania has reaped the benefits of being overseas, but still in Australia.
With economic conditions and the Australian dollar working against international holidays, occupancies for the holiday period (15 Dec to 11 Jan) at Accor’s three Tasmanian hotels have risen up to 22% for 2008-09 compared to the same period in 2007-08.
The Grand Mercure Hadleys in Hobart led the way with a 22.9% increase in occupancy, while Mercure Hobart recorded a 16.2% increase and Mercure Launceston a more moderate 2% increase. The overall Tasmanian hotel market recorded year-on-year growth of 7% in terms of occupancy during the period, Accor said. “The current economic climate has actually been to the benefit of Tasmanian tourism because while most mainland Australians have expressed a strong desire to visit Tasmania, it has taken the difficult international climate for them to convert that interest into bookings,” said Scott Boyes, Regional General Manager Accor Hotels, Victoria & Tasmania.
“Our hotels have built their occupancies without any major discounting, which highlights that Tasmania is being seen increasingly as a quality destination. Bookings did come relatively late, but this was because so many travellers took advantage of last minute deals from the airlines.”
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