Malta Tourism Authority becomes Beautiful Destination’s first UK tourism board partner

Malta Tourism Authority becomes Beautiful Destination’s first UK tourism board partner

The UK and Ireland office of the Malta Tourism Authority (MTA) is the first tourism board to partner with Beautiful Destinations, to bolster Malta’s promotional efforts.

The tourism authority is using Beautiful Destinations’ images and videos in an integrated marketing campaign across the UK.  The partnership has opened up new marketing opportunities in the likes of Vanity Fair, National Geographic Traveller and Tatler. The images have also been shared with a host of trade partners for their promotional efforts including Thomson, Thomas Cook, Saga, On The Beach, EasyJet and British Airways.

Natalie de Laune, Marketing and PR manager, Malta Tourism Authority UK & Ireland said: “The quality of the videos and images we’ve created with Beautiful Destinations have enabled us to advertise on platforms and in publications that we previously couldn’t access. We are thrilled with the stunning visuals that align with our brand messaging and help us communicate all the ways Malta is an enticing holiday destination.

“We really value our relationship with our trade partners, and took on board their feedback and requests for new images and videos that better conveyed all the opportunities they know a holiday in Malta offers their customers. We’ve loved seeing how the trade are using these new assets.”

Jamie Webster, tourist board account manager, On The Beach, said: “When compiling a digital marketing campaign to promote a destination, it’s so important to have a wide selection of quality, high-resolution images to choose from. This year, by investing in the Beautiful Destinations partnership, the Malta Tourism Authority supplied us with exactly what we needed in order to design compelling digital assets that bring the destination to life and help our customers visualize the wide range of holidays available in Malta.”

Jeremy Jauncey, founder and CEO, Beautiful Destinations added: “It’s a critical time right now for tourism boards to be investing in visual storytelling as a means of differentiation. With the growth of social media and consistent access to new content, it has become more and more difficult to stand out. Our partnership with the Malta Tourism Authority has been an incredible stride towards the adoption of unique, social-first content that is optimized to live across numerous marketing and social channels.

“Through the immersive content created, viewers will be able to feel first-hand the island’s breath-taking beaches, vibrant nightlife and the history found throughout Valletta long before they are on the ground creating their own memories!”

Simon Willmore
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Simon Willmore
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