Hotel Show to host key technology launches
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Organisers of this year’s Hotel Show in Dubai have confirmed exhibitors from Canada, Italy and Norway will be unveiling new products at this year’s event, which will be staged at Dubai World Trade Centre from 17-19 May.The event consists of four distinct elements which include operating equipment and supplies; interior design; resort experience and security and technology. “In terms of product launches, technology is the key driver this year,” said Frederique Maurell, exhibition director, The Hotel Show 2011.”This is clearly one of the fastest growing segments of the hospitality sector and as such naturally is it prevalent at this year’s show.”Vortex Aquatic Structures International, headquartered in Montreal, Canada, is launching the innovative water feature, ‘the ‘Superwave’. Using the principles of inertia, a large flywheel is designed to accumulate and store water before it begins to spin, creating a tidal wave. Meanwhile, Norwegian outfit VingCard Elsafe, will be unveiling a revolutionary solution, based on their successful VISIONLINE platform, by which, hotels can offer their guests to use their loyalty cards as their room keys, therefore bypassing reception when checking-in at the hotel and providing them with exclusive value-added services.Italian company Interel is using the show as a platform for the global launch of its next generation TopHotel room management system, introducing a set of new features with a strong focus on energy saving and sustainability. Another Italian company, Technogym, will present what it claims is the first environmentally friendly treadmill, ‘Run Now’, which reduces the consumption of electricity by up to 40%. These companies form part of a wider international participation, which accounts for 42% net space at The Hotel Show, up marginally from 2010. National pavilions of note this year include Germany, Turkey, Spain, Greece, Cyprus, Italy, China, Hong Kong, France and Belgium, which alone will cover in excess 3,200 square metres.Staying with the technological theme, new at this year’s show is the HITT 2011 conference which features an impressive line-up of local, regional and international experts on hotel innovation, presenting over a two-day conference and an additional day of dedicated workshops.Expert speakers include Guido de Wilde, VP & Regional Director, Starwood Hotels & Resorts; Michael Scully, MD Hospitality, Seven Tides; Marc Dardenne, CEO, Emaar Hospitality, plus representatives from the Government of Dubai’s Department of Tourism and Commerce Marketing.
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