Australian travel and tourism expert, Ken Boundy, arrived in the UAE this week to officially announce the launch of Takhayal Travel’s corporate travel arm and identify opportunities for Australian tourism in the GCC.During his time in the UAE, Boundy will be meeting with local industry leaders to explore international investment opportunities, and share his insight and experience to assist in the development of regional tourism.Takhayal Travel is the only travel portal of its kind to be licensed by the Abu Dhabi Tourism Authority (ADTA) and is the only site to have its Abu Dhabi products reviewed by the Office of the Brand of Abu Dhabi.”The Takhayal Travel business model embraces values that lie at the core of Abu Dhabi’s 2030 vision, with an array of aggressive development strategies to promote tourism as a major component of the economy,” said Boundy. “The government’s investment policy supports this with compelling growth in hotels, the hosting of the Formula 1 Grand Prix on Yas Island and a distinguished collection of internationally-acclaimed art galleries. This is an exciting market for potential investors.”Boundy is a non-executive director of Takhayal Travel and heads up the Australian Advisory Board.The leisure site, launching later this year, will eventually be deployed in a selection of languages, including English and Arabic, tapping into a $2.2bn market catchment of 350 million Arabic speakers, and will be enhanced with social networking capabilities. The site will be targeted towards expats and locals who are looking for interesting adventures during the day, with a touch of luxury and pampering in the evenings.
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