Accor to open 18 new Middle East hotels
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Accor has announced plans to open 18 new hotels, with 4,850 rooms, in the Middle East region over the next three years. The European hospitality giant will launch 11 new properties in the UAE, three in Syria, two in Bahrain and two in Saudi Arabia.
Christophe Landais, Managing Director of Accor Middle East, said; “We have experienced sustainable progress in the region’s tourism and hospitality industry in 2010. With 2011 upon us, we plan to build a new image of the UAE as an affordable destination. We believe that to attract a more diverse tourist base, we have to offer tourists and business travellers alike a wider choice of hotels to stay in.
“Focusing on our core strength, we plan to expand our internationally branded economy hotel ibis and mid-market hotel brand Novotel in the UAE which will drive tourism flows and redefine the Middle East hospitality industry in the long-term,” he added.
A new hotel brand, Adagio, will join Accor’s portfolio of Middle East hotels with the launch of the first Adagio City Aparthotel in Abu Dhabi in late 2011 or early 2012. Designed to be a new network of urban residences, the Adagio City Aparthotel chain will offer midscale apartments in key destinations. The global network of Adagio City Aparthotel already comprises of 30 Aparthotels, with more than 3,000 apartments in key European capitals and primary cities. The brand is planning to develop 100 Aparthotels across the world by 2015.
Following the launch of Accor’s first upscale hotel in the region, Pullman Dubai Mall of the Emirates in September 2010, Accor will sustain the brand’s positioning with a second hotel, the 354-room Pullman Dubai Jumeirah Lake, set to open this year.
In total, the new additions will bring Accor’s regional network to 54 hotels representing approximately 12,497 rooms by 2014.
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