Laos to finalise tourism marketing plan
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Laos is close to completing its national tourism marketing strategy. The recently-created Lao Tourism Marketing Board (LTMB), along with the Lao National Tourism Administration (LNTA) and the Lao National Chamber of Commerce & Industry (LNCCI) will present the plan on 1 March 2011 at Vientiane’s Don Chan Palace Hotel.
The marketing strategy, which is expected to be completed by April 2011, will target key markets across Europe (France, the UK and Germany) and Asia Pacific (Japan, South Korea and Australia) in order to increase tourist spend and length of stay. Adventure and eco-travellers will be targeted, mainly via online campaigns. For this purpose a new website will be developed.
PR activities are also high on the agenda. The board is currently selecting a French firm to promote Laos in France. LTMB Director, Alain Daout, said; “PR activities will initially target the French market with the aim of becoming better known and promote the key attributes that attract tourist to the country. In a second phase these promotional activities will be extended to all target markets and thereby move Laos as a tourist destination to a new level.”
Finally, the LTMB will unveil a new professionally-designed logo which, according to the Board, “reflects public-private sector cooperation, harmony, and clarity as well as a professional and strategic approach to destination marketing”.
“With private sector participation, the LTMB will complement our marketing activities and strategic direction. We are now able to work very closely together and benefit from the expertise and knowledge of the private sector and other ministries,” commented the LNTA’s Vice Chairman, Soukaseum Bodhisane, who also serves as LTMB President.
To fund the LTMB’s initiatives a new system to collect fees from tourists will be implemented this year.
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