Car hire firm Hertz has become the title sponsor of the 2012 British MotoGP, taking place at Silverstone this weekend.

The move follows a collaboration between the MotoGP rights holder Dorna Sports and Hertz, which has been the car and equipment rental supplier for the MotoGP series since 2010.

“Britain is certainly on the world stage for sports this year, and I’m very proud that Hertz is the title sponsor of the… British Grand Prix,” said Michel Taride, president of Hertz International.

As title sponsor of the British MotoGP, Hertz branding will be placed at the trackside, bridge, starting point, winners’ podium backdrops, and on the clothing of the Paddock Girls.

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