Virgin Atlantic has partnered with Huddersfield Town to help the football club expand its international development.

The club hopes the partnership will aid its business meetings as it moves into the Championship, which will also increase its television coverage.

“Obviously our core market, both in terms of fans and businesses, is Kirklees and Yorkshire, but it would be remiss not to explore wider markets across the country and worldwide – albeit very tentatively,” explained Sean Jarvis, commercial director at Huddersfield Town. “Promotion to the Championship will increase our television viewership across the globe and that, combined with the innovative work we are undertaking off the pitch, makes us a very attractive proposition”. 

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