Hotel group Accor has rearranged its organisation structure to create teams dedicated to its separate brands.
A chief operating officer Europe will be appointed to each brand or group of brands in effect from 1 January.
The group is said to be the first in the hotel industry to implement this type of structure and will help the brand to boost its relationships with franchise owners.
“This organisation structure will enable us to develop first-rate specialists in each market segment and rely on teams that are entirely focused on their brands and have perfect knowledge of both their customers and their competitors”, said Yann Caillère, president and chief operating officer worldwide operations. “It is also essential to strengthen our relations with our partners and at the same time it will offer new development opportunities to our employees.”