The pavilion is 80% larger than last year and will witness participation from The authority and nine key stakeholders. The India market proves to be the emirate’s second largest overseas source market for hotel guests – just behind the UK.
“The growth in Indian hotel guests has achieved double-digit levels throughout the past year and, if current growth trends continue, it is feasible that the country will overtake UK as our largest international hotel guest market within 12 months,” explained Mubarak Al Nuaimi, International Promotions Manager, TCA Abu Dhabi.
“We have achieved this growth through road shows and trade fairs and now with a full-time, on-the-ground representation, we foresee a substantial increase in Indian visitation given the destination has luxury, family and events offering which appeal to this market.”
Joining the authority at SATTE are Emirates Tours & Safari LLC, Rotana Hotels & Resorts, Etihad Airways, Ferrari World Abu Dhabi, Aloft Abu Dhabi, Jumeirah at Etihad Towers, Marina Circuit, Big Bus Tours and InterContinental Abu Dhabi