The consistent performance and huge growth potential of the tourism industry has made it a key contributor to the KSA economy and pillar of the government’s economic diversification program.
Elaborating on the growth, Ziyad Bin Mahfouz, president of Elaf Group said: “It is very important to understand the dynamics of the tourism sector, particularly the religious segment because of the different nuances and distinct market requirements. We have been constantly upgrading our core offerings to ensure the evolving needs of tourists, particularly pilgrims in KSA.”
Adding further he says: “We have embarked on an aggressive growth plan that will expand our presence in different Arab countries and across Europe and Asia. Moreover, we have recently completed renovating our office in Riyadh to focus on the inbound market, which is a priority for the Saudi Commission for Tourism and Antiquities (SCTA). We believe that it is crucial to align our growth plans with the strategic objectives of the SCTA.”