Abu Dhabi taps into Shanghai
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Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and six key stakeholders will be headed to Shanghai later this month as they look to build on growing hotel guest arrivals from China.
The delegation will participate in the China International Travel Mart (CITM), which runs from 15 – 18 November.
“The showcase will be on Ferrari World Abu Dhabi soon-to-be-launched theatrical spectacle ‘RED.’ This is a new live show that celebrates the spirit of racing and glamour of 1960s Italy through a 25-minute spectacle that includes breath-taking projections, illusions, choreographed performances, acrobatics and on-stage stunts,” explained Bruno Wiley, sales director, Ferrari World Abu Dhabi.
Inbound operator Bavaria Holidays has tapped into the Chinese market by having designed a new brochure in Mandarin to promote its special packages for Abu Dhabi city, Al Ain and the Liwa Oasis and desert in Al Gharbia (its western region).
Latest TCA Abu Dhabi figures show that in the first nine months of this year 21,530 Chinese stayed in the emirate’s accommodation – a 78% rise on the same period last year and ranking the country 16th in Abu Dhabi’s key international source markets. The Chinese hotel guest nights accounted for 39,047 from Q1-Q3 this year, which was up 52% on 2011.