Accor sees revenue growth
The hotel chain posted EUR5.4bn in revenue last year with more growth seen amongst its budget brands than the midscale and high-end. Occupancy for its upscale and midscale properties sat at 65.5% with its economy hotels at 69.3%.
For the year ending 31 December 2012 the group integrated 226 new hotels into its portfolio totaling 38, 085 rooms, passing its target of 35,000.
The group now has a total of 450,000 rooms with 37% in emerging markets such as Asia Pacific and Latin America.
Having switched to a predominant management or franchise business model in the last year, the group is expected to release a new strategy on 20 February.