BridgeStreet Residences, Serviced Apartments and Suite has been renamed to BridgeStreet Global Hospitality to bring more clarity into its products and brands.
The rebranded company comes as the serviced apartment sector looks into more classification and simpler ways to define its services, with BridgeStreet hoping to generate a ‘common language’ with its new strategy.
As a result its properties have now been split into six categories, ranging from its six-star Exclusive by BridgeStreet properties to Stüdyo by BridgeStreet in the two-star category.
Others includes Residences by BridgeStreet for five-star residences; ApartHotels by BridgeStreet for its four-star aparthotels; Living by BridgeStreet containing residence-style four-star accommodation and Places by BridgeStreet as its three-star brand.
“BridgeStreet Global Hospitality conforms to consumer aspirations and expectations of how a brand should communicate and interface with them,” said Sean Worker, CEO of BridgeStreet Global Hospitality. “With our goal to provide inspiration to evolve the serviced apartment sector, BridgeStreet is conforming to the travel language our consumers, employees and supply chain can easily understand, along with a degree of sophistication.”
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