Cebu Pacific unveils new logo
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Cebu Pacific Air has unveiled its new company logo, which will now be rolled out across the low-cost carrier’s fleet.
The airline said the new blue and green logo, set against a white background, is designed to reflect the “shades of the Philippines’ land, sea, sky and sun”.
“We have always prioritised building an extensive network within and from the Philippines, because we know how much air travel makes a difference in the lives of Filipinos. We bring the Philippine warmth and sense of fun everywhere we go. Now, with the Philippines natural colours on our logo, we showcase the country to the world,” said Cebu Pacific’s vice president of marketing & distribution, Candice Iyog.
“The new branding is not just a tribute to our roots, but also a nod to the future. As we expand to farther shores, we look forward to being an even more relevant player in the wider, global market,” she added.
The new logo is designed in a similar style to that of Cebgo, Cebu Pacific’s recently-rebranded subsidiary.
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