More than 8,000 representatives of Amway China have descended on Sydney for a mega-incentive trip.
The group, which is attending the Amway China Leadership Seminar 2017, is one of the largest Asian business event delegations to have visited the city in recent years. Sydney also welcomed Amway China in 2005 and 2011.
“After this latest visit to Sydney, NSW will have welcomed almost 30,000 Amway China delegates to our state over the past 12 years. They will have visited Sydney three times, which is more than any other city in the world,” said New South Wales’ Minister for Trade, Tourism & Major Events, Stuart Ayres.
“Our beautiful state will offer bucket-list experiences as a reward for the Amway leadership team, including scuba diving, dolphin watching, BridgeClimb, shopping, fine dining and an excursion to Port Stephens. We are strengthening ties in the Australia-China Year of Tourism,” he added.
The Amway China trip was secured by Business Events Sydney (BESydney), with hotel partners including Shangri-La, Sheraton, InterContinental, Westin and Hyatt Regency.
“Since Amway China’s last visit in 2011, Sydney has evolved and grown for the future. It’s a great time to be able to showcase the changes that have taken place in the city, including the newly opened International Convention Centre Sydney and the redevelopment of the Darling Harbour precinct,” stated BESydney CEO, Lyn Lewis-Smith. “As with all events of this nature our network of partners has come together to ensure that valued clients such as Amway China continue to experience the best of Sydney.”