Cunard and P&O to introduce 24-hour sport channel
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Carnival brands P&O Cruises and Cunard have announced that they are to introduce 24-hour sports channel ‘Sport 24’ across all ships in their fleets.
The offering, which is being provided by IMG Media, is designed specifically for the cruise industry and will be televised in the public bars and lounges onboard the ten ships (three from Cunard and seven from P&O).
“Sport was one of the true highlights of 2012 and continues to play a large part in people’s lives, so we want to make sure our passengers don’t miss out on any of the sporting golden moments that 2013 and beyond has in store for us,” said Cunard and P&O Cruises executive vice-president operations, David Noyes.
Sport 24, Richard Wise, said: “We look forward to working with Cunard and P&O Cruises to bring live 24 hour sports coverage to sport lovers on board ship, allowing fans to enjoy the Barclays Premier League and more while sailing to destinations right across the world.”