The Ministry of Tourism has called for bids for Incredible India’s global television and print campaigns. The global television campaign targets major broadcasters like CNN, BBC, Sky News, National Geographic, Fox, CBS, Discovery and more across America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. According to exchange4media.com, the print campaign comprises prominent global publications, including Harvard Business Review, Wall Street Journal, The Economist, Financial Times Worldwide special reports, How to spend it, and Global Traveller, among others.The global campaign would be undertaken in phases during the period August/ September 2011 till March 2012. The report said the aim of the Incredible India campaign was to generate awareness about the tourism products and destinations of the country and to promote India as a preferred tourist destination in the source markets overseas
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