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OCVA targets increased numbers from Oman

OCVA taps into Oman's potential
OCVA taps into Oman’s potential

In an effort to boost visitor numbers from Oman, Orange County Visitors Association (OCVA) of California has recently toured the Sultanate.

The tourism association visited Oman for the first time as part of a promotional campaign to boost visitor numbers.

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The four-day mission included a series of meetings with leading Omani travel agents and the promotion of ‘The OC & ME’. Additionally, the OCVA Middle East team participated at the Al Khimji Travel Road Show in Muscat.

Ed Fuller, CEO of Orange County Visitors Association said: “Since April last year, we have established a permanent Middle East promotional office in Dubai. We are excited that just before end of our first year of operation here in the region we are already proactively engaging with Omani travel agents. We have also recently launched social media platforms through Facebook, Instagram and Twitter just for this region with both English and Arabic.”

Visitors to Orange County spent US$9.6 billion in 2014, which is an increase of 10% over 2013. In 2014 Orange County drew 44.4 million domestic visitors, and almost four million international visitors resulting in a combined total increase of visitors of 1.4% compared to 2013 figures.

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