Olympics is top sporting event: survey
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Anticipation of the upcoming Olympic Games is high among people across Asia Pacific with respondents from seven out of nine Asia Pacific markets surveyed listing the Games as their top global sporting event.
The survey was commissioned by Visa, a worldwide Olympic partner. Of the 4,556 respondents from across the region who were asked to rank a variety of global sporting events on a scale from 1-5, 74% gave the Olympic Games top 4 and 5 scores as the most popular global sporting event, ahead of the FIFA World Cup which received 59% and the ICC Cricket World Cup, which received 37%.
Interest in the Olympic Games also outranked other global sporting events such as the Asian Games (49%) and Formula 1 (36%).
More than half of all respondents (57%) said they would be interested in the Olympic Games no matter where it was held. But interest in the host city, Beijing, was a strong pull factor for people in Hong Kong (43%), Malaysia (32%) and India (28%).
Of those who said they were very interested in the Olympic Games, respondents from Korea (55 %), Hong Kong (49 %), Malaysia (40 %) and Singapore (34 %) said they were most likely to make plans to visit China because the Games are being held there this year.
Comments are closed.