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Orange County looks at ME market

The Orange County delegation visiting UAE
The Orange County delegation visiting UAE

In an effort to promote its tourism offerings to the Middle East market, a delegation from the Orange County Visitors Association of California is visiting Dubai. The delegation led by Orange County Visitors Association CEO Ed Fuller is in the country to meet local new and existing customers.

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“Our mission is to build awareness of Orange County, California as a premier travel destination,” said Fuller. “With Emirates, Etihad Airways and Saudia Airlines currently serving our market, we believe Orange County is the perfect locale for visitors to experience Southern California.”

Joining the delegation in Dubai are representatives from the Anaheim/Orange County Visitor and Convention Bureau, Visit Newport Beach, Costa Mesa Conference and Visitor Bureau, The Resort at Pelican Hill, Newport Beach Marriott Hotel & Spa, and Disneyland. The Middle Eastern initiative was recently joined by South Coast Plaza, Fashion Island/Irvine Spectrum, the St Regis Monarch Beach Resort, and Montage Laguna Beach.

The numbers to Orange County have been on the increase from UAE, Saudi Arabia, Kuwait, Bahrain and Qatar since opening of its office. To further support this growth, the organization recently launched a country-specific website and plans to launch several other country-specific websites throughout the Middle East in the coming months.

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