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SLH releases 2018 luxury trends report


Small Luxury Hotels of the World (SLH), in partnership with analysts Trendwatching, has launched a report that looks at what will be shaping the luxury boutique hotel experience in 2018. SLH’s luxury trends report has identified five specific trends from its collection of over 500 hotels:

1. Customisation

In 2018 travellers will be looking to design their own experience. The 700,000 Hours wandering hotel, brought to you by the team behind Dar Ahlam in Morocco, will allow guests to choose its location each year.

At Hotel Magna Pars Suites Milano, a former perfume factory, guests can choose the fragrance of their room; and at The VIEW Lugano in Switzerland guests can also choose the colour of their toilet paper, brand of toiletries and linens, as well as when to have their bag unpacked.

2. Spirituality

In 2018 the focus will be on those spiritual experiences that enable guests to seek out one-of-a-kind moments to focus their minds.

Bespoke experiences include visiting ancient Power Spots at the Sankara Hotel & Spa Yakushima in Japan, to night-time spa treatments under the stars, floating on water or being lapped by the waves at Spa Village Resort Tembok Bali.

3. Simplicity

The desire to take a break from technology, and nostalgia for times when life seemed simpler, have led to a resurgence of literature in small hotels, which now offer libraries, reading rooms (again).

The Betsy South Beach in Miami celebrates its Pulitzer connection with bedtime poems and a Writers’ Room, where guests can interact with local creatives. Le Pavillon des Lettres in Paris offers Literary room service and Kristiania Lech in Austria has a Book Butler who creates a bespoke reading list to reflect a guest’s tastes.

Rockliffe Hall in the UK will be opening a Lewis Carroll-inspired parkland in 2018 as a nod to his love for the area, and the Owl and the Pussycat Hotel in Sri Lanka crosses the divide by using Instagram to recreate the world of Edward Lear.

4. Restfulness

As even rest becomes bespoke, the 137 Pillars Suites Bangkok and 137 Pillars House in Chiang Mai offer Sleep by Design therapy and a Sleepdown service conducted by a dedicated Sleep Curator. At Dar Ahlam in Morrocco, Ett Hem in Stockholm and Foxhill Manor in the UK, guests can eat what they want, where they want and when they want.

Filip Boyen, CEO at Small Luxury Hotels of the World, said: “SLH has been the trailblazer for small hotels for many years. Small hotels are by nature nimble and able to react quickly to maintain relevancy and provide the very best experience, and indeed set the trends without even realising it.

“With this report we are celebrating SLH, our hotels and their forward-thinking leaders by formalising these developments for the first time. We are delighted to have been able to work with Trendwatching on this – their ability to unlock compelling innovations across the consumer world perfectly complements SLH’s independently minded philosophy.”