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Southeast Asia continues to buck regional hotel trends

Bali’s hotels saw a strong rise in ADR in October
Bali’s hotels saw a strong rise in ADR in October

The performance of hotels in the Southeast Asia region continued to improve in October 2013, bucking the downward trend seen in other parts of the Asia Pacific.

According to the latest data from STR Global, Southeast Asia’s hotel revPAR (revenue per available room) climbed to US$102.80 during the month, 5.5% higher than in October 2012. And this result was driven by increases in both occupancy and rates; hotels were on average 73.4% full in October 2013, 2.2% higher than last year, while average daily rates (ADR) climbed 3.2% to US$140.09.

Southeast Asia however, was the only Asia Pacific sub-region to experience revPAR growth in October 2013, with Northeast Asia and Australasia both showing slight decreases, and Central & South Asia’s revPAR plunging 11.1%. In all three of these regions, the revPAR declines were driven by falling ADR.

Hanoi reported the Asia Pacific region’s only double-digit occupancy increase in October 2013, rising 11.7% to 77.9%, while Bali (+27.9% to IDR1.72 million, or approximately US$144) saw the region’s highest ADR growth. In New Delhi however, ADR fell 8.1% to INR7,846 (approx. US$126), marking the region’s largest decrease.

Five markets experienced double-digit revPAR growth during the month: Bali (+25.2% to IDR1.21m), Sydney (+15.2% to AU$186.78, or US$170), Hanoi (+13.1% to VND1.93m, or US$90), Bangkok (+12.7% to THB2,323, or US$73) and Jakarta (+10.8% to IDR849,510, or US$71).

Year-to-date the regional performances are similar to the October 2013 results, with Southeast Asia’s revPAR rising 4.8%, but all three other regions – Central & South Asia (-6.7% to US$74.22), Northeast Asia (-5.9% to US$70.88) and Australasia (-2.4% to US$124.20) – declining.

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