Suffolk campaign creates £768,000 spend
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Visit Suffolk’s ‘Curious County’ social media campaign is said to have generated GBP768, 433 in visitor spend, according to post-campaign survey results.
Feedback from recent visitors found 56% had been influenced by the 14-week campaign in some way with the majority visiting from the South East, East Midlands, Greater London and the East of England.
The typical stay lasted three nights while day-trippers made on average two visits.
The majority headed to the coast (47%) while the towns of Bury St Edmunds, Woodbridge, Ipswich and Lavenham were popular.
“With Curious County being the first digital campaign for the county we have nothing to benchmark it against, but feedback from businesses coupled with the impact it had on day and short break visitors indicates that social media is a highly impactful way to reach out to new audiences,” said Visit Suffolk’s brand manager Amanda Bond.
“Measuring the impact of The Curious County has been vital in demonstrating the campaign’s efficacy. Its impact on the visitor economy is incredibly pleasing, plus the campaign has enabled us to understand and plot visitor profiles and trends much more closely, which is fundamental to future marketing initiatives,” she added.
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