Travel news for the trade community

TOWIE boosts Essex visitation

George Kieffer, chair of Visit Essex

A higher percentage of young people head to Essex more than other UK regions thanks to its nightlife and The Only Way is Essex (TOWIE), new figures have revealed.

Visit Essex said the county attracts a higher number of young people than the national average and could be used towards marketing campaigns in the future, as well as its popular countryside, coastline and historic sites.

More than 41 million people visited Essex last year with spend up GBP112,000 to GBP1.92bn.

“These figures prove that Essex can compete with other UK tourist destinations and that this county truly has it all in terms of visitor attraction,” said George Kieffer, chair of Visit Essex. 

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