Huawei Consumer Business Group (CBG) has partnered with Wego, the largest online travel marketplace in the Middle East and North Africa, to integrate the travel app into Huawei smartphones. The new Huawei devices in the Middle East will come pre-installed with the Wego app, which aims to simplify travel shopping experiences for Huawei device users.
“A new era of m-commerce”
Mamoun Hmedan, Wego managing director for MENA and India, said: “The world of travel and hospitality has entered a new era of m-commerce, as more than 60% of travellers rely entirely on smartphone applications when making their travel plans. Pre-installing the Wego app into smartphones is part of our continuous efforts to enable these travellers to get the best deals and options when shopping for their holiday.
“Huawei was an obvious choice for us to partner with; given the company’s global pedigree, strong resonance with the customers, and immense R&D capabilities.”
Starting now, all Huawei smartphones EMUI 5 and above bundled with the Wego app will be made available across stores in the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Kuwait, Iraq, Egypt, Lebanon, Jordan, Morocco, Algeria, Tunisia and Pakistan.
Wego is the top travel app in the Middle East, Asia Pacific and India and one of the fastest-growing. The app is available in 21 languages and currencies.
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
“Huawei smartphone users tend to spend more on travel”
“Over the last few years, we have been noticing a significant rise in the number of Wego users on Huawei devices. Interestingly, it has also been noted that Huawei smartphone users tend to spend more on travel than the average Android user,” added Hmedan.
“Since Wego and Huawei have quickly grown to become the MENA region’s much-loved brands, entering into a mutually-beneficial partnership was a natural next step towards achieving growth and resonance with new users.”