Belfast gears up for new campaigns

Belfast Visitor and Convention Bureau (BVCB) is preparing to launch its festival and Christmas campaigns next month to target domestic travellers.

Its ‘Island of Ireland’ campaigns will focus around the Ulster Bank Belfast Festival; shopping in the city and the Titanic Belfast attraction.

 Its comes after the BVCB’s city breaks campaign accumulated in 70,000 bednights and GBP5.7 million for the local economy.

Titanic Belfast has also seen its 500,000th visitor after six months of its opening on 31 March.

The attraction had expected to reach 425,000 visitors in the time frame. Around 65% of visitors were non-Northern Ireland residents. 

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