Cruise.co.uk acquired by private equity firm
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Online cruise website Cruise.co.uk has been purchased by investment firm Risk Capital Partners for an undisclosed sum.
The UK cruise review website is to undergo several growth plans internationally after being snapped up by the investment company, which has previously owned the restaurant chains Giraffe and Pizza Express.
Chaired by Luke Johnson, the move is Risk Capital Partners’ first in the travel sector and will own a majority share in the reviews site.
The current management team of Seamus Conlon and Andrew Gardner will own the rest of the equity and remain in the company.
“We have spent some time getting to know Risk Capital Partners and are excited they have decided to invest in our business. Their acumen and results in the leisure space will be of huge value to us and we look forward to their expertise helping to shape the future of the business,” said Conlon. “We are well placed to take advantage of these shifts, and help customers and staff get together to share their experiences.”
Cruise.co.uk has more than 150,000 reviews and opinions on its website and has more than 85,000 members on its forum discussing cruises.
“As more people research online, leading websites have engaged with users and harnessed social media techniques. Cruise.co has a wealth of content,” said Johnson on the announcement.
“There is as a great opportunity to replicate this model into international markets where cruising and online research are growing rapidly,” he added.
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