以“美丽中国▪剑门蜀道”为主题的2014中国四川国际文化旅游节,将于6月25日至7月3日在广元召开。活动期间,将举办“1+6”活动:“1”即在广元剑门关旅游景区举行开幕式主题活动 。“6”即6个配套活动:广元旅游推介会;四川省旅游项目招商引资活动;四川省旅游商品精品展暨剑门蜀道旅游商品创意设计大赛成果展;“剑门蜀道三国文化游”暑期夏令营活动启动仪式;国内主要门户网站、主流媒体走基层(剑门蜀道)活动;境内外知名媒体和重点客源地旅行商考察四川特色旅游线路。广元分别在其客源地成都、西安、重庆、广州、深圳、杭州、上海、台湾、韩国、泰国建立了十大广元旅游营销中心,以依托这些实力较强、诚信度高、影响力大、又有航线或铁路等资源优势的旅行社实行根据地式持续宣传营销。交通方面,广元机场自2009年复航以来,已开通4条航线,即将开通上海航线。截至6月,旅游专列(包列)趟次已从去年的2趟增至今年10趟,接待游客人数达5000人。
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