Recent statistics show that total spending by tourists to Lebanon increased by four percent in the fourth quarter of 2013, compared to 2012. These recent statistics were revealed by Global Blue statistics with Beirut attracting 81% of total spending.
In fact, UAE visitors to Lebanon accounted for 15% of total tourist expenditure in Q4, 2013, followed by Saudi Arabia (12%), Egypt and Syria (eight percent each), Kuwait (seven percent) and Jordan (six percent). International tourists made their mark too, with France accounting for five percent of all tourist expenditure, followed by the US (three percent) and Nigeria (two percent).
Riding on this growth, the annual Arabian Travel Market road show explored the potential of the region through meetings with regional players. The road show also discussed marketing opportunities to showcase Lebanon’s tourism potential.
“Lebanon and in particular, Beirut, is a haven for travellers seeking retail therapy, but shopping is just one of the many diverse attractions the destination has to offer,” said Mark Walsh, portfolio director, Reed Travel Exhibitions.
Hotel industry figures also reflect a surge in tourism business to Lebanon, with Beirut reporting the largest increase in occupancy rates of any Middle East market in November 2013, compared to 2012, rising 22.3% to 43.2%, according to STR Global.
Lebanon will be out in force at this year’s Arabian Travel Market (ATM) with the Lebanon Ministry of Tourism’s stand covering some 250 square metres. Major exhibitors include Anastasia Travel and Tourism and Supreme Services.
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