Emirates has introduced 3D virtual reality (VR) seat models on emirates.com, which provides an immersive 360-degree view of the interior of the Emirates A380 and the Emirates Boeing 777. This gives customers a chance to explore the cabin and the Emirates’ onboard product.
This new feature allows users to navigate through the Economy, Business and First Class cabins, as well as the Onboard Lounge and Shower Spa on the Emirates A380, using navigational hotspots.
“An immersive opportunity to learn more”
Alex Knigge, Emirates’ senior vice president, corporate communications, marketing and brand (digital), said: “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience.
“We are pleased to be the world’s first airline to introduce this VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”
The immersive experience is now available for the three-class Emirates A380 but will soon include renderings of Emirates’ entire fleet including all configurations of the Airbus A380 and Boeing 777 aircraft.
Users can also take advantage of hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard. This technology is compatible with all major devices without the need for external applications or plugins. The 3D seat models were created in partnership with Renacen, a Madrid-based UX company who was awarded the Crystal Cabin for the best visionary concept for this project at the recent Crystal Cabin Awards.
Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map. The tool allows customers to navigate around the cabin and from one seat to another, and even allows potential passengers to book their preferred seats from within the 3D environment.