More then 42 million Brits, or 83% of the population, have booked, or are thinking of booking, a city-break this year, according to new research from Jet2Holidays.
The company surveyed a sample of 1,000 UK adults about their holiday plans to mark the launch of their new city break offering – giving customers a choice of over 20 top cities to travel to.
As part of the research, the UK’s third largest tour operator asked holidaymakers about Europe’s friendliest cities. Amsterdam topped the poll.
- Amsterdam (27%)
- Barcelona (10%)
- Paris (7%)
- Rome (7%)
- Venice (6%)
The Jet2holidays research revealed that the average person has been on seven European city breaks and 11 UK city breaks. Only 10 per cent of people have never taken one and while 2% of respondents had been on 51 or more.
When questioned about why they like to take city-breaks, the overwhelming response was to make the most of sightseeing opportunities (71 per cent), to enjoy the culture (60 per cent), for the food (43 per cent), to learn more about its history (43 per cent), and to partake in a spot of shopping (38 per cent).
Steve Heapy, CEO of Jet2holidays, said: “I think the reason city-breaks are so popular is that they are an ideal opportunity to see somewhere really spectacular, but without needing to spend a fortune, or take a prolonged period of time off work. You can really feel like you’ve had a break from everything in just a few days full of sightseeing, good food, history and culture. You can even book a last minute break, and be jetting off to one of the world’s top destinations before you know it.”
According to the survey’s findings, the top 10 European cities Brits would like to visit are:
- Rome (42%)
- Venice (42%)
- Barcelona (38%)
- Amsterdam (36%)
- Paris (33%)
- Vienna (32%)
- Prague (28%)
- Budapest (25%)
- Pisa (20%)
- Cologne (17%)
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