Representative ImageA recent survey by the travel experts at Booking.com for Business has revealed how business travellers feel about using AI when booking their trips. The study reveals the most trusted features, as well as the features that garner the most interest. Unsurprisingly, the study found that younger generations (18–45 years old) exhibit a higher overall interest in tech features compared to their older counterparts (46 years old and above). Notably, younger professionals show a heightened interest in health and wellness monitoring apps compared to their older counterparts, reiterating the findings of Deliotte’s insights into travel trends.
|
AI Features |
% of travellers with very high trust in the feature |
% of travellers with moderate trust in the feature |
% of travellers with trust in the feature |
|
Ultra-personalised travel recommendations |
57% |
32% |
89% |
|
Real-time language translation services |
65% |
23% |
88% |
|
Automated expense tracking and reporting |
59% |
29% |
88% |
|
Meeting and event coordination |
57% |
30% |
87% |
|
Travel itinerary planning and optimization |
52% |
31% |
83% |
|
Travel risk assessment and mitigation tools |
53% |
30% |
83% |
|
Health and wellness monitoring app |
56% |
29% |
78% |
|
Enhanced cyber protection |
53% |
26% |
78% |
Trust is highest (89%) in AI systems that provide ultra-personalized travel recommendations. By learning travellers’ likes and dislikes through previous bookings and searches, tailored suggestions enhance the overall travel experience, earning the confidence of business travellers.
Real-time language translation services and automated expense tracking and reporting are tied in second place as the second most trusted AI feature.
Real-time language translation services allow travellers to break down language barriers, contributing to smoother interactions online.
Automated expense tracking is especially useful for business travellers, as budgets are automatically categorized into areas such as food, travel, and accommodation.
The study also revealed the AI features that harbor the most interest.
|
AI Features |
% of Travelers That Are Interested in the AI Feature |
|
Automated expense tracking and reporting |
47% |
|
Meeting and event coordination |
45% |
|
Travel itinerary planning and optimization |
45% |
|
Health and wellness monitoring app |
42% |
|
Enhanced cyber protection |
35% |
|
Ultra-personalised travel recommendations |
31% |
|
Travel risk assessment and mitigation tools |
30% |
|
Real-time language translation services |
28% |
Automated expense tracking and reporting apps harbor the most interest from business travellers, with 47% wanting to know more about applications that streamline financial management during trips. Automated expense tracking and reporting apps are considered essential for a hassle-free experience.
The desire for optimized travel experiences is evident, with 45% of professionals seeking AI-driven solutions to plan and execute their itineraries efficiently. These apps can be especially useful to travellers visiting places they have not visited.
AI's role in facilitating meeting and event coordination is gaining prominence, with 45% of business travellers showing interest. Business travellers value technologies that simplify the organization of professional gatherings.
