International hospitality group The Lux Collective and Big Waves Development formally signed a strategic hotel management agreement for SALT of Virgin Beach, a new eco-conscious resort located in Bali’s pristine Karangasem region.
The property is scheduled for opening by Q1-2028, serving as The Lux Collective’s debut in Indonesia through its conscious luxury brand SALT.
Big Waves Development CEO Maryna Bilobrovska said of the deal: “Our strategic partnership with The Lux Collective is grounded in the shared vision to curate conscious living of the future. We are inspired by hospitality partners who lead the curve in innovation. As a global hospitality leader, The Lux Collective’s sustainability-driven brand SALT is set to elevate our eco-centric lifestyle concept, where luxurious living meets sustainability.”
For his part, The Lux Collective’s chief executive Olivier Chavy remarked: “In line with our global expansion and focus on the Asia region, this collaboration with Big Waves Development marks the Group’s first entry into Indonesia in the vibrant destination of Bali with our purposeful brand SALT. Big Waves is a progressive developer committed to building premium projects and communities. We are thrilled to partner with this like-minded team that shares our values for excellence.”
The Lux Collective’s chief operating officer in the Asia Pacific Nitesh Pandey likewise enthused: “We are truly excited to bring SALT from Mauritius to the shores of Bali. SALT is a humanistic approach to hospitality, connecting modern explorers with meaningful travel experiences. Unveiling the heartbeat of each destination and uplifting the communities, it introduces a new breed of hospitality for the culturally curious. Devoted to all things local and sustainable, SALT of Virgin Beach will take our guests to local people and dive deep into cultural heritage to immerse themselves in the real essence of Bali.”
A truly unique location
Virgin Beach is a hidden gem located in Karangasem, East Bali. Renowned for its unspoilt coastline, white sand and turquoise waters amidst lush hills and cliffs, and SALT of Virgin Beach will offer a tranquil beachfront escape, away from the crowds.
Designed for eco-travellers and conscious families, the contemporary hotel will be built in harmony with its natural surroundings.
It will feature 84 elegant and thoughtfully crafted rooms with sweeping views of the Indian Ocean and the majestic Mount Agung.
Deeply rooted in sustainability principles, this project aims to preserve the island’s biodiversity, including coral reef restoration initiatives, whilst fostering authentic cultural integration.
That said, the resort will ban plastic, implement waste separation, and exclusively use sulfate-free products to reduce environmental impact.
SALT of Virgin Beach will also include a contemporary rooftop event space ideal for weddings and celebrations, an in-house bakery using locally-sourced farm produce, and the signature SALT Equilibrium Spa featuring immersive wellness treatments, float therapy, cryo-sauna and a G-bar that focuses on exclusive beauty and mental wellbeing experiences.
