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Hilton Appoints Tal Shefer as Senior Vice President of Brand Management, Asia Pacific
Hilton has announced the appointment of Tal Shefer as senior vice president of Brand Management, Asia Pacific. The appointment underscores Hilton’s ongoing commitment to strengthening its brand presence across Asia Pacific. Shefer oversees Hilton’s brand strategy in Asia Pacific, driving growth across the company’s portfolio of brands. This includes Hilton’s latest push in the luxury and lifestyle segment, where it plans to expand its current portfolio of over 160 trading properties by 50%, to more than 250 in the coming years. A graduate of Hilton’s Elevator program, designed to offer a pathway to operational and commercial leadership roles at hotels, Shefer’s career exemplifies Hilton’s culture of growth and opportunity. He has advanced through a series of leadership roles across Europe, Middle East and Africa (EMEA), bringing over two decades of experience and expertise in hotel management and brand operations to his new role. Most recently, he served as vice president, Brand Operations, EMEA, where he oversaw all managed and franchised hotel openings and transitions, playing a pivotal role in shaping the region’s focused service strategy across multiple brands and markets. During his tenure, Shefer established a best-in-class hotel openings structure, and also led the Hilton’s onboarding of more than 500 Small Luxury Hotels of the World (SLH) properties globally, reinforcing its value proposition at scale. “Asia Pacific is a key engine of growth for Hilton, and Tal’s appointment is pivotal in ensuring we deliver on our ambitious brand-led strategy in the region,” said Alan Watts, president, Asia Pacific, Hilton. “With his deep operational expertise and track record of delivering high performance, I’m confident that Tal will play an instrumental role in accelerating our brand expansion and ensuring that we continue to meet the evolving needs of our owners and guests.” “I’m honored to take on this role at such an exciting time for Hilton in Asia Pacific. The region presents tremendous potential, from the growing momentum in the luxury and lifestyle segment, to the consistent demand that we’ve seen across our focused service brands,” said Tal Shefer, Senior Vice President, Brand Management, Asia Pacific. “I look forward to working alongside our teams and partners to continue strengthening Hilton’s brand portfolio, enhance guest experiences, and create long-term value for owners across these dynamic markets.”
DoubleTree by Hilton to make its Singapore debut in 2026
Aravest, Hilton, and Singapore’s Wee Hur Property Pte Ltd announced a landmark agreement to bring the DoubleTree by Hilton brand to Singapore earlier today, 3rd November. Scheduled to open in 2026, the 344-key riverfront property will mark DoubleTree by Hilton’s debut in Singapore, combining Hilton’s global hospitality expertise with Aravest’s hospitality real estate investment and asset management strategy and Wee Hur’s long-standing development capabilities in Singapore. Aravest CEO Moses K Song said: “The acquisition of Hotel Miramar, together with Wee Hur as our trusted partner, marks Aravest’s first foray into the Singapore hospitality sector and reflects our high conviction in Singapore’s attractiveness as both a commercial and leisure destination. Partnering with Hilton to open the first DoubleTree by Hilton property in Singapore marks an exciting new chapter for this prime riverfront property. We are confident that the hotel’s refreshed design, uplifted spaces and thoughtful amenities will be further enhanced by DoubleTree’s signature warmth and hospitality, creating memorable stays for every guest. We look forward to working with Hilton and Wee Hur to position the property as a standout destination in Robertson Quay and a preferred choice for travellers to Singapore.” For her part, Hilton’s vice-president for development in Southeast Asia Maria Arizumi expressed pride in the collaboration with Aravest and Wee Hur on this milestone project, having extensive experience in hotel conversions in Singapore. Arizumi said: “Rebranding this primely located property as DoubleTree by Hilton is another chance to show how Hilton helps owners efficiently refresh and reposition assets, while leveraging the power of Hilton’s brands and commercial engine. This signing will expand the property’s market reach and unlock greater long-term returns, while contributing to the vibrancy of Robertson Quay. It reflects our strategic and purposeful expansion approach in bringing the right brand to the right place with the right partners.” Wee Hur Property chief executive Goh Chengyu likewise remarked: “Wee Hur is excited to play a key role in the transformation of this well-known property. Our track record in development and construction, combined with Hilton’s operational expertise and Aravest’s investment vision, ensures that DoubleTree by Hilton Singapore Robertson Quay will set a new benchmark for hospitality in the area. This partnership reflects our commitment to working with like-minded partners to deliver high-quality developments that enhance Singapore’s hospitality landscape and create long-term value for all stakeholders.” Reimagined hospitality in the heart of modern Singapore DoubleTree by Hilton’s arrival in the city-state involves the reimagining of Hotel Miramar at Robertson Quay, introducing the award-winning brand’s signature warmth and hospitality to one of Asia Pacific’s leading business and tourism destinations. A rebrand of Hotel Miramar, the hotel will undergo a comprehensive upgrade to revitalize guestrooms, meeting spaces, an all-day dining restaurant and lobby lounge, with enhancements to the arrival experience, fitness center and pool deck. Select areas will also be refreshed to introduce new amenities, including a kids’ club and pickleball courts, and deliver the thoughtful, comfortable hospitality synonymous with the DoubleTree by Hilton brand. Located along the Singapore River in historic Robertson Quay, the property will be steps away from vibrant riverside dining, bars and cultural venues, and within easy reach of Clarke Quay, Boat Quay and Orchard Road. An ideal base for both business and leisure travellers, it will also offer convenient access to the CBD and a variety of cultural landmarks, including Fort Canning Park, Arab Street, Bugis and Chinatown. With this opening, Hilton will add to its Singapore pipeline of more than 500 rooms, including the upcoming NoMad Singapore. For Aravest and Wee Hur, the project underscores the owners’ shared focus on enhancing Singapore’s hospitality landscape through innovative asset enhancement initiatives and trusted global partnerships.
KAFD and Hilton Join Forces to Redefine Riyadh’s Business Hospitality Landscape
The King Abdullah Financial District Development and Management Company (KAFD DMC) has announced a major partnership with Hilton to operate a new 450-key flagship hotel in the heart of Riyadh’s King Abdullah Financial District (KAFD). The agreement was signed during the 9th edition of the Future Investment Initiative (FII), marking a pivotal step in KAFD’s hospitality expansion strategy. The collaboration underscores KAFD’s ambition to attract world-class brands that elevate the district’s status as a leading destination for business, investment, and leisure in Saudi Arabia. The upcoming Hilton Riyadh King Abdullah Financial District will stand as a symbol of the city’s evolving urban and economic landscape, offering an integrated mix of corporate convenience and lifestyle luxury. Talking about the partnership, Saad Abdulaziz Alkroud, Chairman of the Board at KAFD DMC, said: “We are excited to partner with Hilton to enhance KAFD’s hospitality offering and firmly establish the district as a major destination for both business and leisure travellers. KAFD’s growing hospitality offering demonstrates our commitment to enabling Vision 2030 by developing world-class infrastructure to drive the growth of tourism in the Kingdom.” With direct access to KAFD’s conference centre, cultural attractions, and business ecosystem, the new hotel will be linked via climate-controlled skywalks and will connect to the upcoming monorail system, providing seamless access to the Riyadh Metro and the wider city. King Khalid International Airport will be just a 25-minute drive away, positioning the property as a key gateway for international visitors and investors. John Pagano, Managing Director of KAFD DMC, said: “This agreement with Hilton is a key step in expanding KAFD’s hospitality offering, supporting the district’s role as a hub for business, investment, and international conferences. The hotel will complement KAFD’s integrated ecosystem of offices, residences, retail, and event venues, providing seamless convenience for visitors and residents. With Hilton joining KAFD, we are advancing the district’s long-term strategy to create a connected, dynamic environment where business and lifestyle converge.” The property will reflect Hilton’s signature service, featuring 450 contemporary rooms and suites, a stylish lobby café, specialty restaurants, and a poolside terrace. Guests can also access a fully equipped fitness centre, health club, and 900 square meters of meeting and event space, including boardrooms and an executive lounge—designed to meet the needs of both corporate and social gatherings. Commenting on Hilton’s growth in Saudi Arabia, Chris Nassetta, President & CEO, Hilton, said: “Hilton Riyadh King Abdullah Financial District represents an exciting step for Hilton in Saudi Arabia. Our growth in the Kingdom has accelerated significantly in recent years, and with over 100 hotels trading and in the pipeline, we remain confident in the country’s inspiring future. We are thrilled to be working alongside KAFD DMC to bring our signature Hilton hospitality to the heart of Riyadh’s financial centre and create unforgettable stays for all our guests.”
Hilton celebrates surpassing 888 trading hotels in China
Hilton announced the grand opening of Waldorf Astoria Shanghai Qiantan and celebrated its milestone of 888 trading hotels across Greater China and Mongolia. This achievement reinforces Hilton’s position as the largest and fastest-growing international hospitality company in the region with the company on track to double its presence in the region in the coming years. Waldorf Astoria Shanghai Qiantan After opening its first hotel in Chinese Mainland in 1988, Hilton has grown its room inventory nearly tenfold in the past 12 years. In a sign of continued momentum, Hilton recently announced several key new signings in the luxury and lifestyle segments, as part of its plans to exceed 100 luxury and lifestyle hotels across Greater China in the coming years. The new additions to the pipeline include: Waldorf Astoria Shenzhen (2028) - Located in the heart of the Shenzhen Bay Super Headquarters Base, this landmark property will redefine luxury hospitality in one of China’s most innovative cities, reflecting Waldorf Astoria’s global leadership in sophisticated design, intuitive service, and once-in-a-lifetime experiences. LXR Hotels & Resorts in Tianjin (2029) - A bespoke luxury experience celebrating Tianjin’s East-meets West heritage through immersive design and storytelling. Conrad Zhoushan (2028) - Offering rare access to the sacred Putuo Mountain, the hotel will feature panoramic sea views from its rooms and villas. Hyssan Hotel Quanzhou,Curio Collection by Hilton (2026) - Situated in the city’s CBD and adjacent to urban cultural landmarks, the hotel draws inspiration from the historical harbourfront, incorporating distinctive, high-end design to present a multi-dimensional interpretation of the modern Maritime Silk Road culture. Curio Collection by Hilton in Shanghai Yuqiao (2026) - Hilton’s first Curio Collection hotel in Shanghai, showcasing local cultural appeal in a modern way in a premier destination. This comes as Hilton recently announced plans to surpass 250 luxury and lifestyle hotels across Asia Pacific in the years ahead with more than 1,000 such hotels already trading globally and a further 500 in the pipeline around the world. Alan Watts, president, Asia Pacific, Hilton, said: “Reaching 888 hotels in China is a powerful symbol of Hilton’s deep-rooted commitment to this dynamic market. China continues to be a key part of our long-term growth strategy as demand for travel and experiences continues to rise. Our bold plans to double our presence over the coming years reflects our optimism for the growth prospects in the country as we accelerate into the new era of hospitality.” Waldorf Astoria Shanghai Qiantan sits on the southern stretch of Shanghai’s new Bund, in the vibrant Qiantan District of Pudong. The hotel offers 204 expansive rooms and suites starting at 52 square meters, featuring panoramic river views and generous balconies, creating private, intimate spaces for guests to unwind against a backdrop of Shanghai’s skyline. The dining experience shines with multiple highlights. Arame presents a fresh take on Mediterranean-inspired cuisine with local produce; at Fu Cheng, Michelin-starred chef Justin Yang showcases refined Min cuisine rooted in Quanzhou traditions; the Starlight room offers a reservation-only chef’s table, featuring an open kitchen and private terrace; and the iconic Peacock Alley offers a refined setting for connection, celebration and indulgence. The property’s debut marks a significant chapter for Waldorf Astoria in Shanghai, as the third city worldwide to have two Waldorf Astoria properties, following Dubai and Doha. Over the past 15 years, Waldorf Astoria has built a portfolio of five hotels across the country – Shanghai on the Bund, Beijing, Chengdu, Xiamen, and now Shanghai Qiantan – each embodying the brand’s heritage of effortless luxury. “The presence of these two grand luxury icons in Shanghai is a powerful signal of the depth and breadth of opportunities in China’s hospitality landscape. Our growth in China is a testament to the strength of our award winning brands, the trust of our owners and partners, the dedication of our team members, and the strong following we’ve built with our customers. From luxury to focused service, we’ve built incredible momentum across the country, driven by our long-term commitment and founding vision to fill the earth with the light and warmth of hospitality,” said Qian Jin, president, Greater China and Mongolia, Hilton. Hilton’s business in China spans 11 award-winning brands across more than 280 destinations, offering the most reliable and friendly stay experiences that meet the evolving preferences of Chinese travelers - whether for leisure or business. Hilton represents an incredible engine of opportunity for 70,000 team members in China, with corporate offices in Shanghai, Beijing, Shenzhen, Chengdu and Nanjing. Hilton’s hotels participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 25 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app.
’Whycations’, ‘Curiosity Leave’ and ‘Plants as a Priority’ are what Brits seek in Travel : Hilton
Representative Image In the year ahead, travellers are choosing trips that begin with purpose, driven more by emotion than destination. According to Hilton’s newly released 2026 Trends Report, The Whycation: Travel’s New Starting Point, global travellers are embracing the rise of the “whycation,” where travel is driven by emotional motivations: the desire to rest, the urge to reconnect and a search for experiences that feel meaningful. Backed by insights from more than 14,000 travellers across 14 countries, the research reveals that Brits are leading the charge when it comes to travel plans for the year ahead. In fact, 46% have already booked at least one trip for the next 12 months, significantly more than any other country surveyed. With Brits itching to get away in 2026, Hilton’s insights reveal the key trends that will shape how they travel: The Quest for ‘Curiosity Leave’ Brits are seeking a better work-life balance that leaves more room for personal growth and exploration. Passport Stamps Over Payslips: 46% of the nation would take a pay cut for unlimited holiday, 39% have taken unpaid leave to travel, and when push comes to shove, a bold 41% would even quit their job if their holiday request was denied. Room to Grow: Brits are adventuring with intent; 41% plan trips around educational experiences when traveling with children and 66% would take time off work to pursue a personal passion - a mindset shared by 72% of global globetrotters. Plants as a Priority For devoted plant parents, worries about leaving their leafy loved ones unattended are putting a hold on holiday plans. Foliage Fears: 56% of Brits factor plant care into travel planning, while 22% admit owning plants makes it harder to get away. Annual Leave Over Leaves: 33% avoid owning a plant altogether, fearing it will limit their travel freedom and get in the way of holiday plans. ‘Hush-pitality’: Seeking Sweet Silence In a noisy, hyperconnected world, UK jet-setters are seeking out silence as a remedy for constant connectivity. As alert fatigue sets in, many are carving out space for calm. Travel as Escape: 23% of the nation increasingly seek quiet moments alone when travelling with loved ones, and 35% add solo days before or after family trips. Meanwhile, 41% of Brits and 54% of global globetrotters would take a work trip just to have a break from their family or partner. Frolleague Fatigue: On business trips, 25% of the nation pursue moments of solitude - as echoed by 27% of global jet-setters. 21% of Brits prioritise sleep over socialising with co-workers, and 16% even exercise in their hotel room to avoid colleagues in the gym - mirroring habits seen in 17% of travellers worldwide. Who Pays and Who Plays? Adult family holidays are on the rise, with more parents footing the bill for their Gen Z and Millennial kids. Bank of Mum and Dad: Among those British leisure travellers who travel with their children, 49% report travelling with adult children. 36% say they cover the entire cost of trips for their grown-up kids aged 18 and over. The Purse Holds The Power: While older generations often fund family trips, they're also often the ones who call the shots, as 52% of the nation agrees that whoever pays gets to pick the destination - a view shared by 59% of global travellers. Budget Boost: Savvy Brits are getting smarter with how they fund their getaways. 51% save up loyalty points for a dream trip, and 48% use them to cover the full cost. Others report using public transport (71%) and capitalising on free hotel breakfasts (84%). Road Trip Revivalism With value, freedom and flexibility top of mind, road trips are experiencing a real revival. The hashtag #roadtrip has racked up over 5.9 million tags* globally as travellers embrace the open road. Rediscovering the Road: Road trips lead future travel plans for 23% of Brits and 61% are buckling up to drive to their destination in the next 12 months - largely driven by the cost-saving appeal (60%). Roads Over Runways: 52% of UK holidaymakers say road trips are more relaxing than flying, and 62% value the spontaneity. Packing perks also come into play, as 69% appreciate being able to bring more with them, while 72% prefer having their own car on a trip due to the sheer convenience. Hospitality in Motion: After a long day behind the wheel, a great night’s sleep is non-negotiable, as 91% of Brits say a comfortable bed is the most important end-of-day essential - as agreed by 90% of global travellers. “Hilton’s 2026 Trends Report confirms that travel remains a top priority, with people looking for added meaning in every trip they take.” said Simon Vincent CBE, executive vice president & president, EMEA, Hilton. “Today’s travellers are choosing to reconnect with friends and family, explore new cultures and enjoy culinary escapes abroad. With nearly 8,800 hotels worldwide, Hilton is focused on delivering the comfort, reliable and friendly service and choice travellers expect - alongside experiences that reflect how they want to spend their time.”
From Grocery Aisles to AI Itineraries: Hilton’s 2026 Report Reveals How UAE and Saudi Tourists Are Turning Trips into Journeys of Meaning
Travellers from the UAE and Saudi Arabia are leading a global shift in how people plan their getaways, according to Hilton’s 2026 Trends Report “The Whycation: Travel’s New Starting Point.” The study, based on more than 14,000 travellers across 14 countries, finds that trips are now being shaped by emotional motivations — the why rather than the where. For Gulf residents, travel is becoming a reflection of identity. Rest, reconnection and authentic experiences have overtaken sightseeing and shopping as the new travel currency. “UAE and KSA residents are reinventing how they explore the world, placing greater emphasis on connection, authenticity and deeper meaning,” said Guy Hutchinson, President, Hilton Middle East and Africa. “They’re choosing journeys that speak to who they are, not just where they go.” Immersion Over Observation Cultural connection is central to this new way of travelling. Hilton’s data shows 66 per cent of UAE travellers and 65 per cent of Saudis make an effort to learn a local language before a trip — the highest rate globally. Meanwhile 73 per cent of UAE residents and 69 per cent of Saudi travellers take part in local customs they haven’t researched beforehand, favouring spontaneous immersion over passive observation. Travellers from the Gulf are no longer content with observing from afar; they want to participate — learning traditional crafts, joining village markets and engaging with local life. Grocery-Store Tourism: The New Souvenir Stop One of the more unexpected findings is the rise of “grocery-store tourism.” For 81 per cent of UAE travellers and 78 per cent of Saudis, exploring local supermarkets has become a travel ritual. Beyond novelty, this behaviour shows a desire to understand everyday life abroad — discovering local ingredients, seeing community routines and finding comfort in the ordinary. In a world chasing bucket lists, Gulf travellers are finding meaning in the mundane. AI-Assisted Planning Fuels Effortless Escapes Convenience remains key, but it’s being redefined through AI-powered planning. Three in four travellers from both the UAE and Saudi Arabia use AI tools to build personalised itineraries, pairing digital precision with human expertise. This trend signals a move toward smarter, stress-free escapes, with travellers opting for all-inclusive resorts and curated experiences that allow more time for enjoyment and less for logistics. Social Media and Loyalty Drive Decisions Social media now shapes journeys in real time. In the UAE, one in three travellers rely on Instagram or TikTok to plan activities while abroad, choosing experiences that trend in the moment. Loyalty is just as strong: 79 per cent of UAE respondents commit to a single loyalty programme per category — from hotels to airlines — reflecting trust in brands that offer personalised rewards and consistent service. Hilton’s report shows the future of travel will be defined by emotion, authenticity and ease. Gulf travellers are turning holidays into opportunities for connection — with others, with cultures and with themselves. “With more than 8,800 hotels worldwide, Hilton is focused on delivering the comfort and trusted service travellers expect, alongside experiences that reflect how they truly want to spend their time,” Hutchinson said.
Hilton expands partnership with Sun Group to Transform Vietnam’s Hospitality Landscape
Hilton signed a strategic partnership with Sun Group. Photo courtesy of Sun Group Hilton announced multiple property agreements across Vietnam with existing partner Sun Group, one of the country’s leading companies across four key sectors: recreation and entertainment, leisure travel, real estate, infrastructure investment and aviation. The partnership will bring the global hospitality company’s award-winning brands, Conrad Hotels & Resorts, LXR Hotels & Resorts and DoubleTree by Hilton to Vietnam, while expanding the presence of Hilton’s flagship brand, Hilton Hotels & Resorts, in the country. “Vietnam has long been a key part of Hilton’s growth journey in South East Asia, and our expanded partnership with Sun Group marks a pivotal moment in that trajectory. This collaboration brings together Hilton’s globally-recognized and much-loved brands as well as Sun Group’s deep local expertise to create exceptional destinations that reflect the evolving needs of today’s travelers. From luxury to lifestyle and full-service offerings, these new hotels will introduce a diverse range of experiences across Vietnam, catering to the growing demand for high-quality hospitality in one of Asia’s most dynamic markets,” said Chris Nassetta, president & CEO, Hilton. “This strategic partnership with Hilton goes beyond expanding our hospitality portfolio – it reflects our commitment to redefining Vietnam’s tourism landscape. By introducing Hilton’s world-class brands to Sun Group’s flagship destinations in Quang Ninh, Da Nang, and Phu Quoc, we are setting new benchmarks for integrated resorts that unite cultural authenticity, natural beauty, and global standards of hospitality. Together, Sun Group and Hilton will create destinations that not only serve travelers today, but also inspire the future growth of Vietnam’s tourism sector,” said Dang Minh Truong, Chairman of Sun Group. The five new properties will span the north, central and south of Vietnam: LXR Hotels & Resorts, a hand-picked collection of independent and spirited luxury properties, makes its brand debut in Vietnam with an intimate 80-room retreat along the Da Nang Riverside. The milestone marks the brand’s first entry into the country, expanding its global footprint to more than 30 trading and pipeline properties worldwide. Nestled on Đảo Xanh, a serene island within the Han River, the hotel offers a luxurious base of exploration in the heart of Da Nang—a vibrant city known for its cultural richness and natural beauty. Blending bespoke service, intriguing design, and immersive cultural experiences, the hotel invites those with a spirit of adventure to uncover Da Nang’s hidden treasures, all while indulging in personalized hospitality and unparalleled comforts. Conrad Phu Quoc, Hilton Phu Quoc, and DoubleTree by Hilton Phu Quoc will be located in a major hospitality and event precinct being developed for the Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Meeting in 2027. As part of a multi-brand property cluster in Phu Quoc, which has been rapidly establishing itself as a premier destination for iconic meetings and events, the development is expected to debut by 2027, featuring 1,500 rooms in total. This includes 250 locally inspired, contemporary guest rooms in Conrad Phu Quoc, 500 modern and elevated accommodations in Hilton Phu Quoc, and 750 thoughtfully-designed guest rooms in DoubleTree by Hilton Phu Quoc, each offering a distinctive experience tailored to today’s travelers. Hilton Quang Hanh Onsen Resort, opening before the end of 2025, will bring Hilton’s signature hospitality to northern Vietnam, a region well-known for its naturally rich mineral hot springs. The wellness-focused resort, situated near the UNESCO World Heritage site of Ha Long Bay, will feature 216 rooms and villas, complemented by amenities such as public mineral baths, sauna rooms, private onsens, and a holistic spa, promising a truly unique wellness experience. Vietnam currently holds Hilton’s third-largest portfolio in South East Asia with 21 trading hotels. With the addition of the five newly-signed properties, Hilton is set to double its trading supply in Vietnam, growing its development pipeline from 16 to 21, reinforcing its position as a key market in Hilton’s growth trajectory in the region. “Expanding our existing partnership with Sun Group to bring more properties and new brands to Vietnam reaffirms the confidence owners place in Hilton’s world-class brands and robust commercial engine,” said Alan Watts, president, Asia Pacific, Hilton. “With these new properties, we are now on track to double our presence in Vietnam, with a footprint that stretches from Quang Hanh in the north to Phu Quoc in the south. This signing reflects our ongoing commitment to the market and its importance as a strategic growth driver for our expansion across Asia Pacific.” Conrad Hotels & Resorts, LXR Hotels & Resorts Hilton Hotels & Resorts, and DoubleTree by Hilton hotels participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 25 distinct hotel brands.
Hilton Announces Partnership with INSPIRE Entertainment Resort in South Korea
Chen Si, President of INSPIRE Entertainment Resort (left) and Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton (right) at the signing ceremony Hilton announced the signing of a landmark agreement between its flagship brand, Hilton Hotels & Resorts, and INSPIRE Entertainment Resort, one of Asia’s premier leisure destinations. INSPIRE Entertainment Resort will continue to manage the property under a franchise agreement. South Korea is a premier destination for leisure travel within Asia, attracting a growing number of visitors each year. The nation’s vibrant tourism industry shows no signs of slowing down, with increasing interest from both domestic and international travelers. This strategic partnership introduces Hilton to one of South Korea’s most dynamic destinations and is poised to further accelerate South Korea’s tourism sector, drawing a diverse array of guests and elevating the country’s appeal as a world-class travel hotspot. INSPIRE, an expansive integrated entertainment resort featuring 1,275 rooms, is ideally situated just a 15-minute drive from Incheon International Airport. The property boasts three uniquely themed hotel towers, South Korea’s first 15,000-seat performance arena, an indoor water park beneath a stunning glass dome, extensive MICE facilities, a vibrant outdoor entertainment park, a casino, a 150-meter digital entertainment street, and a lively selection of shopping, dining, and entertainment options. Hilton Hotels & Resorts is renowned for hosting some of the world’s most iconic experiences and events, making guests feel connected and re-invigorated. Guests will have the opportunity to discover INSPIRE's distinctive resort experience, nestled in the scenic Yeongjong Island area of Incheon, where five-star hospitality and a wide array of entertainment options are offered within a single integrated destination. “This partnership highlights our unwavering commitment to expanding Hilton’s footprint across South Korea, while introducing our largest property in the Asia Pacific region. By uniting Hilton’s century-long legacy of exceptional hospitality with INSPIRE’s visionary destination, we are poised to redefine the guest experience—delivering unforgettable moments for both international travelers and local guests alike,” said Clarence Tan, senior vice president, Development, Asia Pacific, Hilton. “We are thrilled to partner with Hilton, a hospitality leader with global reputation and powerful loyalty ecosystem, which will enable INSPIRE to connect more deeply with travelers across Asia and beyond,” said Chen Si, president of INSPIRE Entertainment Resort. “This collaboration will mark a crucial milestone in INSPIRE’s journey to becoming a world-class entertainment destination, delivering extraordinary experiences that transcend borders and generations". “Hilton was one of the first international hotel brands to enter South Korea in 1983. For over 40 years, Hilton has set international hospitality standards for the country as well as contributing significantly to the growth of tourism. Our partnership with INSPIRE continues Hilton’s journey and momentum to provide unparalleled travel experiences for guests from South Korea and abroad,” said Joseph Khairallah, area vice president, head of Japan, Korea & Micronesia, Hilton. INSPIRE Entertainment Resort, A Hilton Partner Hotel, will participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard WiFi and the Hilton Honors mobile app.
a&o Hostels, purchases former DoubleTree by Hilton Docklands Riverside to mark first hotel opening in London
(Above) The new a&o London Docklands Riverside, the company’s first London property Europe’s largest independently owned hostel chain, a&o Hostels, has announced the landmark acquisition of the former DoubleTree by Hilton, Docklands Riverside, marking the opening of its first London property and their third in the UK. The new a&o London Docklands Riverside will operate as a hotel, demonstrating the hostel groups expansion in the hospitality industry. The new venue will officially open under the a&o flag in November, with bookings already available through a&o’s official channels. The former 17th-century dockland building is located directly opposite Canary Wharf on the banks of the Thames in the Southwark district. The building has its own pier, and a&o Hostels will provide free access for guests to an electric river cab service to and from Canary Wharf – offering easy access to Tower Bridge, Buckingham Palace and beyond. a&o London Docklands Riverside is also less than a mile walk from Canary Wharf London Underground which offers great connectivity via the Elizabeth Line With 500 rooms and 2,100 beds, the new a&o London Docklands Riverside will also receive a gradual refurbishment with an investment of £21 million (approx. €25 million) while remaining open for guests throughout the process. The parties have agreed not to disclose the purchase price. London is one of the world’s most important commercial, financial and cultural centres in the world with an abundance of diverse attractions such as the Tower of London and UNESCO World Heritage Site Westminster Palace. The hotel acquisition demonstrates the group’s strategic growth, with London being the third location in the UK, after Edinburgh and Brighton. Speaking on the announcement, a&o Hostels Founder and CEO Oliver Winter said: "London is simply a city you have to experience. It represents a deep history, a fierce energy and an incredible internationalism rarely found elsewhere. The opening of our first location here is a real statement for a&o, as a leading destination for travellers, families, school groups and groups of friends. It was at the top of our list as we look to provide value driven accommodation to youth travellers, groups, families and solo guests in an otherwise expensive city.” "This acquisition is the result of an intensive and purposeful selection process. It signals that a&o is present at the highest level – in the best cities in Europe, with strong partners and a clear focus on sustainable growth," he added. a&o London - the highlights at a glance From January 2026, the three building complexes of the original 17th century port building will be gradually converted and modernized during ongoing operations. The investment amounts to approximately £21 million, or €25 million.
Hilton and Ayala Land Hospitality ink partnership to bring Canopy by Hilton brand to the Philippines
Hilton and Ayala Land Hospitality announced the signing of Canopy by Hilton Makati in Metro Manila, an economic and cultural gateway to major financial institutions, multinational companies and vibrant street life. George Aquino, president and chief executive of Ayala Land Hospitality, remarked: “We’re thrilled to team up with Hilton to bring Canopy’s vibrant spirit to Manila. It’s not just about adding rooms: it’s about creating stays that spark curiosity and celebrate Filipino creativity. This exciting collaboration brings us closer to our goal of shaping the Philippines into a must-visit destination, one unforgettable stay at a time.” Scheduled to open in 2026, Canopy by Hilton Makati will rise above the bustling One Ayala development, a new landmark development where culture, creativity, and commerce converge in Makati’s most vibrant neighborhood. Hilton’s vice-president for development in Southeast Asia Maria Arizumi said of this upcoming debut: “Introducing our Canopy brand to the Philippines is a significant milestone, especially in such a vibrant junction in the heart of Makati. Metro Manila is ripe for a fresh perspective on hospitality, and we believe Canopy’s lifestyle approach will resonate with both local and international guests. This launch also marks the beginning of a meaningful partnership with Ayala Land Hospitality, who are passionate stewards of the Canopy vision.” Hilton’s area vice-president and regional head in Southeast Asia Alexandra Murray added: “The Philippines continues to shine as a vibrant and dynamic destination, celebrated for its rich cultural heritage and warm, welcoming people, making it an ideal setting for the Canopy experience. Makati has long been, and will remain, a favourite among travellers seeking a mix of urban sophistication, culture and lifestyle experiences.” Adding local flavour to stylish stays Canopy by Hilton is known for stylish, locally-connected stays that reflect the spirit of the locale. With more than 40 hotels open across 14 countries and territories and more than 40 more in the pipeline, each Canopy hotel is different by design, thoughtfully tailored to its setting. Canopy Makati carries that spirit forward with a perspective that’s rooted in warm hospitality, full of energy, and infused with modern design and a bold perspective. Spanning 24 storeys and 400 stylishly designed rooms and suites, the hotel will feature a mix of sleek urban escapes to spacious suites blending contemporary comfort with materials and artwork inspired by Manila’s creative and cultural scene. The hotel will also become a new hub for the city’s social and food scene, seeing how locals and guests alike can explore a destination restaurant, rooftop bar with skyline views, and hidden speakeasy that channels Manila’s eclectic energy. More than just places to dine and drink, these spaces will play host to Manila’s creative pulse. From DJ sets to stylish social events as well as cultural gatherings, Canopy by Hilton Makati will be a gathering place where the city comes to life. Guests can unwind at the pool deck or recharge at the hotel’s high-performance gym with top-tier equipment and engaging group classes. For gatherings that break the mould, Canopy Manila’s reimagined meeting spaces draw on local creative inspiration for meetings and offsites or weddings and celebrations that are as vibrant and memorable as the city itself. Likewise, Canopy by Hilton hotels participate in Hilton Honors, the award-winning guest-loyalty programme for Hilton’s 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard WiFi, and the Hilton Honors mobile app.
Hilton Osaka
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