YOTEL has announced a foray into the extended stay segment with the launch of the new YOTELPAD brand.
Building on the design principles of YOTEL and YOTELAIR cabins, YOTELPAD features compact homes known as PADs, starting from 20 sqm (215 sqft). Larger PADs will feature YOTEL’s adjustable SmartBeds™, work and relaxation areas, en-suite bathrooms, equipped kitchenettes and storage space.
YOTEL’s signature Technowall will enable PAD guests to connect and personalise the space. Communal areas and amenities will be programmed to the local environment and can include 24/7 gyms, bike and gear storage, Amazon lockers, laundry, home cinema and library as well as YOTEL’s signature Club Lounge.
“Following the successful roll out of YOTELAIR and YOTEL, we saw a natural opportunity to rethink the traditional extended stay segment in the same fashion we disrupted conventional hotel models,” said Hubert Viriot, YOTEL CEO.
Jo Berrington, VP Brand added: “YOTELPAD will transcend traditional boundaries with a blend of hotel-quality standards and home-like comforts, all achieved through our signature design DNA making the most out of compact spaces. Not only does this allow each guest or owner to have a fully functional private PAD, but with the added benefit to work, connect, relax and socialise in multifunctional and fun spaces, creating a strong sense of community.
“True to the YOTEL brand, PAD will be underpinned by our passion for technology and innovation; our seamless digital guest experience delivered via the YOTELPAD app. In addition to the obvious app functionality of booking and checking in and out, our app will be your digital key and a go to place for ordering amenities and ‘food-to-go’.
“Acting as a pocket size virtual concierge, the app will connect you directly to a range of services and experiences in the local community.’
YOTELPAD will launch globally with the five projects already confirmed in North America, Europe and the Middle East. The first two YOTELPADs to be announced are in Park City (Utah) and Downtown Miami. YOTELPADPark City is located at Park City Mountain, the largest ski resort in the US and will be developed by Replay Destinations, the destination resort developer.
“A natural opportunity to rethink the traditional extended stay segment”
– Hubert Viriot, YOTEL CEO
The second is in Downtown Miami and will form part of a mixed-use development including 250 YOTEL cabins and 208 PADs by the Aria Development Group who focuses on building and acquiring residential and mixed-use properties.
YOTELPAD Park City and Miami will be followed closely by two YOTELPADsin the Geneva Lake region to be developed by M3 Real Estate and YOTEL Dubai in Business Bay, will also feature YOTELPADs as part of their developments.
Hubert Viriot, YOTEL CEO, concluded: “The added benefit of introducing YOTELPAD to our portfolio, is that it not only allows us to enter a new market segment, but also enables us to operate in new locations, not naturally suited to our YOTEL and YOTELAIR brands.
“Our recent partnership with REPLAY has been extraordinary – realizing just how much potential there is for our new brand in the destination resort market. We are confident that YOTELPAD Park City will be a tremendous success and we are now looking at multiple opportunities with REPLAY.
“Alongside our existing brands, we see huge potential for the development of YOTELPAD globally. YOTELPADs can be stand-alone or form part of a mixed-use development including a YOTEL. Each PAD will be operated by YOTEL and can be owned by individual or institutional investors,” concluded Viriot.