Abacus boost for Thai AirAsia
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Leading Asian travel facilitator, Abacus International, recently launched a successful promotion initiative in Thailand with AirAsia. The campaign saw an increase in bookings of AirAsia content in Thailand by five-fold. Abacus-connected travel agencies in Thailand enjoyed positive business results and received great feedback from their agents and customers on the Abacus-AirAsia campaign.
Abacus’ Vice-President for North Asia and Content Marketing, Patrick Lai said that in such a challenging market, it is crucial that every partner in the supply chain steps up their efforts.
“When the economic indicates were starting to head downwards, we
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