Abhibus harnesses star power of Mahesh Babu
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Abhibus, the Hyderabad-based bus ticket booking platform, has signed movie star Mahesh Babu as its new brand ambassador.
The new partnership will see the Telugu cinema actor feature in the company’s new marketing campaign, “Har safar mein aapka hamsafar” (“With you on all your journeys, wherever you go”). He will also be a part of the company’s future “customer engagement activities”, although details of these were not revealed.
“Abhibus has been holding to Indian roots along with present-day technology. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability,” said the actor said. “I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing. Looking forward to working with them closely.”
Biju Mathews, chief operating officer of Abhibus, said that Mahesh Babu had a “unique blend of panache and performance, quality, commitment, stability and trust that are similar to the brand attributes of Abhibus”.
“Mahesh has an appeal that cuts across gender and age groups and is the ideal fit to spread this message,” he added.
The new TV commercial featuring Mahesh Babu has been uploaded on YouTube and is available both in Hindi and Telugu.
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