ABTA targets 18-34 in new campaign
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ABTA has encouraged travel agents to promote campaigns through its new consumer-facing Facebook page in a new campaign.
As part of its ‘Love Summer, Love Travel’ campaign, the association is targeting 18-34 year olds and wants members to get in touch with tips, competitions or destination news that it can push to the market.
Its promotion will be predominantly aimed at students and young families through university events and fairs and the Facebook page, with the aim to also increase awareness of the association in younger age groups.
“ABTA stands for choice and expertise as well as protection, and this is a message that resonates particularly strongly with younger audiences,” said Victoria Bacon, head of communications at ABTA. “The aim of this campaign is to raise brand awareness of ABTA’s offer to consumers, highlight the huge variety of our Membership and encourage people to look for the ABTA logo when they book”.