ABTA’s Earlybird campaign returns

Twitter forms a strong part of the campaign
Twitter forms a strong part of the campaign

ABTA will relaunch its Earlybird marketing campaign tomorrow (15 January) to encourage holidaymakers to book holidays early.

The promotion first launched last year and will return tomorrow with a dedicated hub on its website offering tips and deals from ABTA members via a Twitter feed.

Members can get involved by tweeting using the #ABTAearlybird hashtag.

“Our Earlybird campaign and messages proved popular with Members in 2014 and so we are delighted to be running it again. With the launch of our new ‘Travel with confidence’ strapline we have an even stronger message for holidaymakers this year,” said Mark Tanzer, chief executive of ABTA. “We hope that members will get involved and use this opportunity to tell customers about the support, protection and expertise that their ABTA membership offers.”

The campaign is in addition to print advertisements which started in December.

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