Abu Dhabi explores South America’s tourism potential
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Abu Dhabi tourism is keen to explore the tourism potential and opportunities in South America. In line with the initiative, the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is heading to Sao Paolo for the inaugural World Travel Market Latin America.
The Authority is looking to build awareness of the destination ahead of Etihad Airways’ June launch of non-stop flights from Sao Paulo to Abu Dhabi International Airport.
TCA Abu Dhabi will be participating with 20 stakeholders such as Emirates Palace, St Regis Saadiyat Island Resort and Park Hyatt Abu Dhabi, Anantara Hotels & Resorts – the Eastern Mangroves Hotel & Spa, the Desert Islands Resort & Spa and Qasr Al Sarab Desert Resort & Spa, Jumeirah at Etihad Towers, Orient Tours, Yas Island and Ferrari World Abu Dhabi among others.
“Etihad’s Sao Paolo-Abu Dhabi service opens the destination up to one of the most important segments on the world tourism stage,” said Mubarak Al Nuaimi, Director Promotions & Overseas Offices, TCA Abu Dhabi. “Driven by a strong currency and a desire to shop abroad, Brazilians continue to explore international destinations. Just going by the sheer size of potential is telling – some 5.4 million Brazilians travelled abroad in 2011, recording 2% growth from the previous year.”
The number of Brazilians staying in Abu Dhabi’s hotels is on the increase. In 2012 some 3,605 Brazilians stayed in the emirate’s hotels and hotel apartments delivering 14,627 guest nights and an average-length-of-stay of just over four nights.