Abu Dhabi has set its sights on taping into the potential Halal tourism sector. This is being adopted through a range of holiday packages adhering to Islamic beliefs and practices.
Abu Dhabi’s Tourism and Culture Authority (TCA Abu Dhabi) is roping in tour operators and hospitality groups to offer tailor-made packages to Halal tourists.
“We are working on a specific strategy for Halal tourism. It includes bringing together a range of products which would qualify as halal tourism but have never been collated to make a substantial offering,” Mubarak Al Nuaimi, director promotions and overseas offices, TCA Abu Dhabi.
Halal Tourism packages include hotel stays with halal food and non-alcoholic beverages, separate leisure facilities for men and women and visits to mosques and places of Islamic heritage.
The Tourism Authority is already in talks with leading UK-based Halal tourism operator, Serendipity, to test the market.
“We can link Muslim countries from East to West via Abu Dhabi International Airport, and we hope that many will choose to break their journey and eventually become convinced to stay longer,” Nuaimi added.