Recent statistics released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) revealed that some 304,637 people checked into the emirate’s accommodation during April – a 29% rise on 2013. Guest nights rose 26% to 933,809 with occupancy levels lifting 10% to 79% and revenues climbing 23% to AED577 m (US $157 m).
“Our immediate challenge is to address average-length-of-stay which dipped in April by two percent to 3.07 nights,” said HE Jasem Al Darmaki, deputy director general, TCA Abu Dhabi. “We are working on initiatives to encourage more products into the market and to step up international trade and consumer awareness.”
UK was the best performing overseas market with 19,010 Britons– a 34% rise on last year. They delivered 84,395 guest nights, which was an increase of 24% and stayed, on average, 4.44 nights – which slipped by seven percent. Indians were the next largest buyers of Abu Dhabi accommodation with 18,790 checking into the emirate’s hotels – 35% more than the same month last year. They accounted for 70,835 guest nights, which is up 24% on last year and they stayed, on average 3.77 nights.
Guest numbers from China stormed ahead by 309% in April with some 13,501 Chinese staying in the emirate’s accommodation. Guest nights in April were 33,505, which is a quadrupling on last year’s performance with average-length-of-stay coming in at 2.48 nights.