Abu Dhabi looks to capitalise on meetings market

An improved website and initiatives to promote Abu Dhabi’s business events sector are to be rolled out by the Abu Dhabi Convention Bureau at ibtm arabia. CBAD Website

An Abu Dhabi pavilion coordinated by the Abu Dhabi Convention Bureau (ADCB is set to take centre stage in the 10th anniversary edition of ibtm arabia, the regional Meetings, Incentives, Conference & Exhibition (MICE) event.

“Our emphasis at ibtm arabia will be to enhance awareness of the expanding range of business events facilities and outline a new compelling range of support which will solidify Abu Dhabi’s appeal as an international business events and incentives hub focused towards driving the emirate as a dynamic global business events leader,” said Mubarak Al Shamisi, ADCB director.

The website offers a portal to direct proposal submissions with a new four-stage request for proposal form ensuring tailored and relevant assistance, an interactive venue finder featuring all of the capital’s venues with business facilities, a mash-up map and TripAdvisor integration, as well as comparable case studies featuring Abu Dhabi events.

Enhancements to the emirate’s coordinated joint public and private sector “One Abu Dhabi” partnership bid development approach are also set to be unveiled.

Two dedicated Industry Development Committees – the first consisting of Governmental and strategic stakeholder partners, the other a collection of leading hoteliers, professional conference organisers and other sector partners – have been introduced for the business events sector.

Later in the year, the bureau will launch a new ambassador programme initiative involving local experts, academia, business leaders and government officials. The programme will see ambassadors displaying Abu Dhabi’s strengths and advancements in various industries, advocating the capital as an events destination within their specified economic categories.

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