Abu Dhabi taps into growing China market
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Abu Dhabi’s tourism industry will embark on a five-day, five cities road show of China. The authority looks to build on growing inbound tourism from the People’s Republic.
The road show is lead by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) with an eight-member strong delegation 12 – 16 May 2014. The roadshow, which will feature presentations and networking with trade partners throughout China – Beijing, Shanghai, Chengdu, Guangzhou and Hong Kong.
“Our task is to build awareness within China of the depth and range of Abu Dhabi’s tourism offering. This initiative will help attract increasing numbers of visitors from the country while encouraging those that do come to stay longer,” said Mubarak Al Nuaimi, director promotions & overseas offices, TCA Abu Dhabi.
The road show comes as China climbs Abu Dhabi’s hotel guest rankings. In Q1 of this year, some 32,259 Chinese checked into the emirate’s hotels and hotel apartments which was a 208% rise on Q1 of 2013. They delivered 50,253 guest nights – an increase of 139% and stayed, on average 1.58 nights. China currently ranks as the emirate’s fourth largest overseas market for hotel guests.
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